Our lead advisor and dear friend, Terry Fadem, passed away on October 20, 2019, after a brief and unexpected battle with ALS.  Upon first meeting Terry in the fall of 2015, I became enthralled and soon a devoted disciple of many things Terry.  He had a long and quite successful career at The DuPont Corporation before creating a still going company with his colleagues; soon after, he helped The University of Pennsylvania medical school and broader university monetize an extensive IP portfolio, all the while lecturing at Wharton.  He helped start several other companies and advised hundreds more.  Terry spent many years as a professor of entrepreneurship at Wharton until his resignation this summer, which was due to his health concerns.  Terry also wrote a wonderful book on asking questions and proffered the concept that managing by questions could be quite effective, just as it was for him.  At P5, I named our goal setting efforts as The Fadem Protocol.  This meant picking a near-term and medium term goal, selecting a few strategies to achieve it, identifying the tactics needed to execute, and then hiring people with the necessary skills.  I frequently pass this on to as many entrepreneurs as I can.  Above all, Terry became a dear friend.  He always mentored and shared his wisdom.  He was immediate in his responses, not afraid of (even a virtual) a red pen, direct, pointed and most of the time right.  This partly came from his impatience with waste and incertitude, and clearly was developed over a life time of incredible experiences.  I only knew him four years, and while time with outstanding people is never enough, I am grateful for what I had.  I owe him that big bottle of scotch we were supposed to share, and instead of mourning him, I will pull it out and celebrate a life well lived and many other lives improved.  And, I will always, as I already do every day when faced with an important decision, ask: “What would Terry do?”